• A loyalty-native Flexible Credential evaluates far more at checkout:
  • How should the payment be split — points, card, or both?
  • Is this a participating merchant?
  • What outcome should the brand and merchant drive?
• Is this a first visit — or a milestone moment?
  • How should the payment be split — points, card, or both?
  • Is this a participating merchant?
  • What outcome should the brand and merchant drive?
• Should rewards be elevated based on engagement or lifecycle stage?
• What form should the reward take — points, cashback, instant discount?
  • How should the payment be split — points, card, or both?
  • Is this a participating merchant?
  • What outcome should the brand and merchant drive?